Celcom Accelerates Digital Transformation For SMEs

As the nation’s economic landscape fights against the impact of Covid-19, Celcom Axiata Berhad (Celcom) extended its reach in helping local businesses to face new challenges through its national campaign, “Celcom Business: Reimagine SME for Tomorrow”. This is aimed at accelerating digital adoptions among local Small and Mediumsized Enterprises (SME) in optimising their business operations and ensuring business sustainability.

The partners engaged together with Celcom’s “Celcom Business: Reimagine SME for Tomorrow” campaign comprise the Malaysia Digital Economy Corporation (MDEC), Majlis Amanah Rakyat (MARA), SME Corporation, Perbadanan Usahawan Nasional Berhad (PUNB), Bank Simpanan Nasional (BSN) and Alliance Bank Berhad. Organisations such as The Malay Chamber of Commerce (DPMM), Usahanita Kebangsaan, SME Association, Selangor Freight Forwarders and Logistics Association (SFFLA), Microsoft, Slurp!, and Avana Asia were involved in the campaign. Celcom, together with 13 organisations will collaborate to provide business networking, financial aid, skill development and revenue growth opportunity for local SMEs.


“In 2019, SMEs drove 38.9% to the national Grosss Domestic Product (GDP). Thus, it is important to ensure the growth and sustainability of SMEs are given the attention and quick remedy to recover within this period,” says Idham Nawawi, Chief Executive Officer of Celcom Axiata.
Through Celcom’s “Celcom Business: Reimagine SME for Tomorrow” campaign, participating SMEs will have the unique opportunity to be digitally empowered with the innovative one-stop SME digital kit from Celcom. With Celcom Business Suite™, SMEs can now rapidly transform and optimise their business operations with simplicity, flexibility and affordability. Celcom Business Suite™ offers multiple digital solutions for SME businesses such as cloud-based e-POS, electronic payment, digital marketing solutions and additional productivity tools such as tablets and Microsoft Office365. Its end-to-end service enables businesses with right digital solutions tailored to simplify digitalisation of smaller scale businesses.
Celcom’s participation as a Technology Solutions Partner with Malaysia Digital Economy Corporation (MDEC), enables Celcom Business Suite™ offerings to qualify for the SME Business Digitalisation Grant. The grant, introduced by the government in Budget 2020, offers SMEs a 50% matching grant of up to RM5,000 for any subscription of digital services such as electronic Point of Sales (e-POS), Enterprise Resource Planning (ERP), electronic payroll system, Digital Marketing, Procurement, e-Commerce and Remote Working. Celcom Business Suite qualifies applications for the SME Digital Matching Grant introduced by the government through the Short-Term Economic Recovery Plan (PENJANA), launched in collaboration with telecommunication companies.

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