Sunway Property recorded worth of its properties being snapped up as a result of its digital campaign, “Always With You” in less some RM200 million than a month since the campaign’s roll out in end April during the MCO and CMCO period. Taking into account the unprecedented lockdown, the developer launched its campaign that takes into account the current conditions and rise in uncertainties, with it assisting in terms of financial aid and competitive pricing to enable people to own their dream home.
“The ‘Always With You’ campaign was launched in response from the feedback we had from customers who were still keen to own a home but were cautious of the (uncertain) economic conditions as a result of the pandemic. To minimise their risk from home ownership, we have included a voluntary exit plan as part of the campaign,” shares Sunway Property Managing Director Sarena Cheah.
The voluntary exit plan being put in place enables customers to still purchase their dream home with ease of mind as they are able to exit the purchase in the event of a loss of employment and obtain a refund. The voluntary exit plan is also applicable in cases of disability or critical illness up to 12 months from the signing of the Sales and Purchase Agreement (SPA) or up to vacant possession, whichever is earlier. During the campaign, homeowners are also able to enjoy a subsidy of up to RM 50,000 with an interest-free installment plan of up to 24 months, a flexi financing scheme to cater to different customer needs and also if they should opt for a guaranteed loan up to 95% by the developer.
Cheah adds that the digital campaign was launched in tandem with the shift in customer behaviours as a result of the Movement Control Order (MCO) and Conditional Movement Control Order (CMCO). Sunway Property she asserts, will continue to focus on social media and online digital marketing channels to reach out to interested buyers.
“As consumers shifted their purchases online during the MCO and CMCO, we worked on doubling up our customer engagement online, interacting with our customers through virtual tours, live chats and other digital channels. During our engagement with them, some of our customers highlighted their concerns about the air of uncertainty. On the other hand, potential buyers are increasingly aware of the need to have well-built and well-designed homes, and the importance of homes as safe havens as people are spending more time at home because of the pandemic.
“As a result of the campaign, purchasers have snapped up RM 200 mil worth of properties, signaling that demand is still strong. And for that, we have our home purchasers to thank for their trust in our brand,” she adds.
The campaign includes Sunway Property’s latest of seven developments in the Klang Valley comprising Sunway GEOLake Condo and Townhouse, Sunway Gandaria, Sunway Avila, Infiniti 3, Sunway Serene and Sunway Subang). Counted too is its development in Ipoh (Sunway Onsen Suites) with three other developments situated in Penang namely Sunway Cassia Semi-D and Terrace and Sunway Wellesley). The campaign also covers five developments in Johor namely Sunway Citrine Lakehomes, Sunway Citrine Residences, Sunway Emerald Residence, Sunway GRID Residence, and Sunway Lenang Heights.