Datumcorp is believed to be the first developer in Malaysia to ‘gamify’ corporate social responsibility with the Datum Tap Game.
Datumcorp International Sdn Bhd (DatumCorp), a wholly owned subsidiary of the Perbadanan Kemajuan Negeri Selangor (PKNS) has launched its #DatumHomesforAll campaign, at its Datum Galeria sales gallery located along Jalan U Thant in Kuala Lumpur early October. Officiated by the Selangor Chief Minister, YAB Tuan Amirudin Shari, and DatumCorp Chief Executive Officer, Shytul Shahryn Mohamad Shaari, the #DatumHomesforAll campaign aims to cement Datumcorp’s community-building aims by achieving two objectives:
- The first is to increase public awareness of the contributions of the Orang Asli community to the state. This will be Datumcorp’s first corporate responsibility initiative anchored by the Datum Tap mobile game, the first of its kind in Malaysia.
- The second is to ease home ownership and investment in Datum Jelatek through four unique special year-end packages to celebrate the launch of its first corporate responsibility initiative and its work progress with the aim of providing investors and potential homeowners with even more value. The packages are The Voyager Pack, Wealth Boost Pack, Blooming Pack and Pro-C Pack which are designed to cater to the unique needs of individual buyers.
FIRST-OF-ITS-KIND CSR
The event also saw an MoU signing between the CEO of Datumcorp International, Shytul Shahryn Mohamad Shaari, and Epic Society President, John- Son Oei marking the launch of a first-of-its-kind Datum Tap game which allows players to help Orang Asli communities by playing a tapping game on their smartphones, while having the chance to win prizes.
Epic Society is a non-profit organization that has a flagship programme which aims to build homes for the Orang Asli community. According to UNDP, 34% of Orang Asli live in poverty. Homes are of great importance to the indigenous people, as it is deeply linked to their identity, job opportunities, community and the land itself. Helping a family own a home helps the family break the cycle of poverty.
John-Son Oei said, “The Datum Tap game is a brilliant way to deliver a ripple effect across the community. Whilst typically a mobile game is usually for fun, and winning prizes, Datumcorp brought it to another level, where the game actually translates into actual homes for the communities in need. With this, the Orang Asli culture can be celebrated through the game as more people come to understand their importance as part of our nation’s rich artistic and cultural heritage; hopefully inspiring Malaysians to unite to lend a helping hand.”
The Datum Tap game is a unique mobile game which is downloadable on iOS and Android platforms. It allows players to collect planks by tapping on their smart phones to build virtual homes for Orang Asli.
Datum Jelatek is the first of DatumCorp International’s RM1.2 billion (gross development value) transit-oriented integrated development which is anchored on the idea of “Bridging the Community.”