Leading micro influencer platform, Komaci Network Sdn Bhd (Komaci) which expects a double digit growth for micro influencer marketing spending in 2020 just launched its new self-serve platform, Komaci+ – aurguably a first-of-its-kind in Malaysia.
The new platform promotes hassle-free micro influencer engagement with just a few clicks. Designed to empower increasingly digital and e-commerce inclined marketers and organisations to easily access and build long-term relationship with micro influencers, the Komaci+ self-serve platform allows users to ideate and activate marketing campaigns, access the biggest pool of over 4,000 micro influencers in the region and create authentic content to reach intended audiences and demographics on a single smart platform.
“Influencer marketing is projected to become a USD5 bil (RM20.5 bil) to USD10 bil (RM41 bil) market by 2020 worldwide. The region itself has grown 133% since 2018. We will see more sponsored content mushrooming across the region. This indicates that consumers are increasingly looking to social media for practically everything, and they will turn to the people who lead and command on each platform comprising mainly influencers for advice, tips and recommendations,” says Komaci Network CEO Ben Wong.