INVESTMENT STRATEGY
Trained in the complex field of corporate finance, it is no surprise that Poo eventually saw investment opportunity in the property segment. “It was my first time purchasing a property. So I made sure to do some research on upcoming developments in a few prime locations and then discussed the matter with my parents before making a decision—my father particularly, since he was quite familiar with property prices and rentals.”
Eventually she decided to purchase a property in KL Sentral, Kuala Lumpur—a well-planned mixed development in a prime location near the city centre on top of being a transportation hub. “I foresaw that commercial properties would attract large corporations to set up offices there which means it will also attract expatriates.”
The first property was intended as an investment as well as for her own stay. Her investment strategy was simple— invest for the medium term and sell it when the property is fully developed.
Poo describes the experience of making her first investment as an exciting one: “It is like a slow motion but exciting adventure, knowing that the property market was poised to grow at a rapid rate. It took courage to take the first step but once you’ve crossed that line, it’s easier to make the next one.”[ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”1,2,3,4,5″ ihc_mb_template=”1″ ]
After seeing how profitable it can be, Poo decided to purchase another property. Like many successful investors, the stunner is meticulous in researching both the location and development; this time she picked a SOHO within a shopping mall in one of Kuala Lumpur’s satellite cities, Petaling Jaya. By then Poo was already actively expanding her business and she was on a lookout for an office that could meet all of her needs. “The reason for buying is to have my own office that has the convenience and amenities of a home. I also predicted that SOHO units will be marketable since there was a demand among small-time business owners and that this demand would drive up the value.”
EXPERIENCE IS THE BEST TEACHER
So far, Poo has not had a failed investment—her winning strategy in investing in prime locations despite the high price tag has paid off well. She advises new investors to do ample research prior to making an investment decision. “It is important that you do research on the developer—take note on their track record and past projects. It’s best to purchase from established developers who are known for good designs, quality and finishes; avoid the ones that have a record of abandoning projects.”
“When purchasing a property to live in, make sure you do a thorough check on the crime rates record in the area,” advises Poo. Security is an aspect she doesn’t take too lightly when it comes to purchasing a residence. “Think about it from this aspect: prices of properties in gated communities with good security services will increase higher and faster. That being said, you should still invest within your means.”[/ihc-hide-content]