Craft beer currently has 4% market share in Singapore but is tippedto rise exponentially in the nextfew years.
Singapore is no stranger to good beer – Tiger beer, launched in 1932, is renowned the world over and even has a specialty Tiger beer lounge at Changi Airport T4. But in recent years, the trend is moving towards craft beer, especially homegrown craft beer, which is sometimes brewed at the premises of the bar.
During the pandemic, craft beer has taken a giant leap in Singapore, with many new craft microbreweries founded. Locally brewed beer especially fresh on tap beer is becoming the beer of choice nowadays in many food establishments – from fancy restaurants, to coffeeshops, e-commerce platforms and even hawker centres.
Craft beer currently has 4% market share in Singapore but is tipped to rise exponentially in the next few years. Also, expect the current estimated 30 Singapore craft beer brands to rise in number as more new players join the thriving industry.
With the drive now to introduce craft beer even to non-beer drinkers, by leveraging on familiar flavors, the taste buds of Singaporeans are becoming more attuned to these new tastes and it would be a matter of time before craft beer becomes as common as traditional beer. Singapore may well be on its way to becoming the craft beer hub of Asia.