Aladdin Group Ups The Ante As Digital Commerce Player

Tech company Aladdin Group upped its market game plan by leveraging on is new role as a dominant digital commerce player focussing on the Halal and MuslimFriendly landscape after a corporate restructure. The Halal and Muslim-friendly markets represent one of the largest growing consumer segments in the world, with a global consumption value of an estimated USD3 trillion (RM12.54 trillion) annually. A homegrown Malaysian company, Aladdin Group’s approach to the industry leverages on local Malaysian talents paired with one of the most established digital teams in China as a strategic partner, specialising in e-commerce, artificial intelligence and the recent trend of social commerce.

“We’ve witnessed an industry shift throughout the past 10 years, where seven of the largest companies in the world by market cap today are tech companies, and out of those, five of them are multi-sided platforms,” says newly-appointed group CEO Eizaz Azhar.


“Aladdin Group plans to establish a supply chain solution to over 40 countries, serving a Muslim consumer segment of an estimated 1.45 billion people while creating a powerful trade network, through the establishment of 40 domestic and one global platform”, he adds.
The group’s core focus lies in the development of B2B, B2C, and O2O (online to offline) digital infrastructure for Malaysian Small and Medium-sized Enterprises (SMEs) so merchants can easily access new markets while consumers have a wider selection of quality products and services on a global scale via the Aladdin Group network.
Aladdin Group’s restructure also brings onboard its new Director of Halal Affairs, Prof. Dr. Irwandi Jaswir, recipient of the prestigious King Faisal Prize in 2018. The corporate exercise is backed with the appointment of an experienced board and advisors comprising industry leaders within the global Islamic economy.
“At the end of the day, at Aladdin, our consumers come first. While our products and services are of great importance, our core product remains; serving you trust and integrity. With a capable and dynamic management team augmented by a unique value proposition, we believe that participants in our platform will be able to grow on a truly global level,” he says.

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